Will the Green Claims Code Affect Biodegradable Label Marketing?
Environmental messaging has become a powerful marketing tool, with many brands highlighting sustainability credentials directly on their packaging. In 2025, however, biodegradable label marketing is coming under closer scrutiny. The UK’s Green Claims Code, enforced by the Competition and Markets Authority (CMA), is placing new limits on what companies can say, how they say it, […]
Will the Green Claims Code Affect Biodegradable Label Marketing?
Environmental messaging has become a powerful marketing tool, with many brands highlighting sustainability credentials directly on their packaging. In 2025, however, biodegradable label marketing is coming under closer scrutiny. The UK’s Green Claims Code, enforced by the Competition and Markets Authority (CMA), is placing new limits on what companies can say, how they say it, […]
Biodegradable vs Compostable: Which Claims Will Pass UK’s 2025 Green Tests?
Environmental messaging has become a powerful marketing tool, with many brands highlighting sustainability credentials directly on their packaging. In 2025, however, biodegradable label marketing is coming under closer scrutiny. The UK’s Green Claims Code, enforced by the Competition and Markets Authority (CMA), is placing new limits on what companies can say, how they say it, […]
What the Green Claims Code Means for Biodegradable Labels in the UK
The demand for environmentally responsible packaging is rapidly growing. Shoppers are paying more attention to the materials used in the products they buy, and brands have responded by making bold sustainability claims on their packaging and promotional materials. Among these, claims about biodegradable materials have become especially common, as businesses look for ways to demonstrate […]
Are Your Labels Truly Compostable? How to Avoid Misleading Biodegradable Claims
Sustainability claims are under more scrutiny than ever, especially in the packaging sector. With increasing pressure to cut waste, many businesses have turned to compostable labels as a greener solution. The term “compostable” is often misunderstood or misused, which can lead to misleading claims and regulatory problems. For a label to be truly compostable, it […]
The Science Behind Compostable Labels – and How to Choose the Right One
As demand for sustainable packaging grows, compostable labels are gaining attention as an eco-friendly alternative. But what makes a label compostable, and how do you ensure it aligns with your packaging and environmental goals? What Makes a Label Compostable? A compostable label must break down into non-toxic components-carbon dioxide, water, and biomass—within a specific time […]
What Is Biodegradable Cellulose Packaging?
In a climate where sustainability is no longer just a buzzword but a commercial imperative, business owners are increasingly scrutinising their packaging choices. Whether you’re a food producer, a skincare brand, or a homeware supplier, your packaging not only protects your product — it communicates your values. Biodegradable cellulose packaging offers a credible, plant-based alternative […]
Is Your Biodegradable Label Actually Breaking Down? How to Check
Biodegradable labels are marketed as a sustainable solution, but how do you know if they’re truly breaking down as promised? Claims can be misleading, and without proper verification, even well-meaning choices may have little environmental benefit. Here’s how to assess whether your label is genuinely biodegradable – and how to prove it. Understand the Certification […]
Worlds First as Cirql Launch Biodegradable Footwear
US insole manufacturer OrthoLite’s Vietnam-based subsidiary Cirql has introduced Cirql Zero, a new foam material designed to be industrially compostable and biodegradable, targeting the footwear industry’s need for sustainable midsole components. Cirql Zero uses a proprietary polymer compound produced through supercritical foaming with inert gases. This results in a midsole material that is lightweight and […]
New Biodegradable Hot Melt Adhesives Launched in 2024
Power Adhesives claims to have developed the ‘world’s first’ fully-certified biodegradable, shaped hot melt adhesive with the aim of boosting the environmental credentials of its product portfolio. The certified tecbond 214B adhesive claims to break down in prolonged exposure to oxygen, ultraviolet light, and heat. The long-chain polymers in the polymers are broken down to […]