Will the Green Claims Code Affect Biodegradable Label Marketing?
Environmental messaging has become a powerful marketing tool, with many brands highlighting sustainability credentials directly on their packaging. In 2025, however, biodegradable label marketing is coming under closer scrutiny. The UK’s Green Claims Code, enforced by the Competition and Markets Authority (CMA), is placing new limits on what companies can say, how they say it, […]
Are Your Labels Truly Compostable? How to Avoid Misleading Biodegradable Claims
Sustainability claims are under more scrutiny than ever, especially in the packaging sector. With increasing pressure to cut waste, many businesses have turned to compostable labels as a greener solution. The term “compostable” is often misunderstood or misused, which can lead to misleading claims and regulatory problems. For a label to be truly compostable, it […]
The Science Behind Compostable Labels – and How to Choose the Right One
As demand for sustainable packaging grows, compostable labels are gaining attention as an eco-friendly alternative. But what makes a label compostable, and how do you ensure it aligns with your packaging and environmental goals? What Makes a Label Compostable? A compostable label must break down into non-toxic components-carbon dioxide, water, and biomass—within a specific time […]
Is Your Biodegradable Label Actually Breaking Down? How to Check
Biodegradable labels are marketed as a sustainable solution, but how do you know if they’re truly breaking down as promised? Claims can be misleading, and without proper verification, even well-meaning choices may have little environmental benefit. Here’s how to assess whether your label is genuinely biodegradable – and how to prove it. Understand the Certification […]