UK Regulators Signal Tougher Oversight of Biodegradable Claims as Confusion Grows
Biodegradable packaging continues to attract strong consumer interest, but the UK’s waste and regulatory bodies are increasingly warning that many of these claims do not reflect how materials behave in real-world conditions. As DEFRA prepares stronger rules for 2026 and the Competition and Markets Authority (CMA) intensifies enforcement under the Green Claims Code, biodegradable labels […]
Will the Green Claims Code Affect Biodegradable Label Marketing?
Environmental messaging has become a powerful marketing tool, with many brands highlighting sustainability credentials directly on their packaging. In 2025, however, biodegradable label marketing is coming under closer scrutiny. The UK’s Green Claims Code, enforced by the Competition and Markets Authority (CMA), is placing new limits on what companies can say, how they say it, […]