Proving Biodegradability: Evidence Standards for Label Claims
Claims that packaging or labels are “biodegradable” attract a high level of regulatory and enforcement attention in the UK. While the term is widely used, it is also frequently misunderstood and, in many cases, poorly substantiated. For regulators, the core issue is not intent but evidence. If a biodegradable claim cannot be supported by robust, […]
Will the Green Claims Code Affect Biodegradable Label Marketing?
Environmental messaging has become a powerful marketing tool, with many brands highlighting sustainability credentials directly on their packaging. In 2025, however, biodegradable label marketing is coming under closer scrutiny. The UK’s Green Claims Code, enforced by the Competition and Markets Authority (CMA), is placing new limits on what companies can say, how they say it, […]
Biodegradable vs Compostable: Which Claims Will Pass UK’s 2025 Green Tests?
Environmental messaging has become a powerful marketing tool, with many brands highlighting sustainability credentials directly on their packaging. In 2025, however, biodegradable label marketing is coming under closer scrutiny. The UK’s Green Claims Code, enforced by the Competition and Markets Authority (CMA), is placing new limits on what companies can say, how they say it, […]
What the Green Claims Code Means for Biodegradable Labels in the UK
The demand for environmentally responsible packaging is rapidly growing. Shoppers are paying more attention to the materials used in the products they buy, and brands have responded by making bold sustainability claims on their packaging and promotional materials. Among these, claims about biodegradable materials have become especially common, as businesses look for ways to demonstrate […]
Are Your Labels Truly Compostable? How to Avoid Misleading Biodegradable Claims
Sustainability claims are under more scrutiny than ever, especially in the packaging sector. With increasing pressure to cut waste, many businesses have turned to compostable labels as a greener solution. The term “compostable” is often misunderstood or misused, which can lead to misleading claims and regulatory problems. For a label to be truly compostable, it […]